ECAL – Exploring the future of urban mobility

ECAL/University of Art and Design Lausanne and Swiss bicycle brand BMC present the results of their exciting collaboration: Bachelor Industrial Design students were tasked to work on an urban mobility brand created by BMC. Featuring either add-on equipment or completely reimagined bikes, the students’ projects offer a glimpse into the future of mobility on two wheels and highlight the potential on how to enhance the rider experience.